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Art is personal. 2018 turned out to be a year of loss for us, and we embarked on a journey to turn this loss into an homage for our departed. 


X is our reinterpretation of the Aztec psychopomp: the Xoloitzcuintli (Mexican hairless dog). 


Through him, we explored the journey of the Tonalli (vital energy) through Mictlan (the Aztec underworld). 



We wanted a resistant material that would allow us to share this figure worldwide, so vinyl became the ideal substrate to bring this concept to life. 


X is the physical representation of a goodbye we were unable to say... 

X Istak (White Vinyl) - Open Edition

X Tliltik (Black Vinyl) - Open Edition

X Nextik (Gray Vinyl) - Limited Edition

X Estik  (Red Vinyl) - Limited Edition

X Estik Yolotl (Bleeding Heart Vinyl) - Rare Edition


A growing community allowed this experience to become a memorable celebration, with more than 40 artists lending their talent to X and creating one of a kind versions of him. 


Our life sized version awaited all the passing souls behind the Apanohuaia river, guarded by Mictecacihuatl and Mictlantecuhtli (the Lady and Lord of Mictlan). 


We want our work to be accessible to everyone, so our product extensions are conceived as affordable mementos for every budget.