With time, spaces fill up with forgotten objects, just as cultures accumulate practices and traditions gradually forgotten.
When pondering about the rich Mexican cultural elements that have fallen in disuse, we wanted to dust-off and infuse a touch of modernity into a memorable object of this cultural heritage: La Loteria.
And with 2020 being the year of physical isolation, we stumbled upon an opportunity to generate a digital project that would allow us to stay connected with our community while being physically apart.
And so, here we are, months after beginning this journey that convened more than 54 artists and professionals that, with their art and craft, brought to life and shaped this project that is a reflection of our love for art, traditions, and collaboration.
It was a fun challenge to bring this game into the digital space, so we hope you get to download, play, check out the process videos, the artwork, share, and above all, enjoy it, and if you want to share your experience with us, we would love to hear your opinion about this project.
As with Mr. Clemente's traditional loteria, we sought to represent in 54 cards a portrait of our Mexico and generate a printed version that could become part of the arsenal of family playrooms around the world.
So you can enjoy this multimedia project traditionally via the printed version or as a paper/digital hybrid if you print your game boards and use the digital playing cards in the app we developed.
1 Quetzalcóatl / @yosoybuque
Yosoy Buque is a graphic designer who focuses mainly on illustration. He has collaborated with brands worldwide, such as XICO by Pineda Covalin, Anatoy, Martian Toys, and Hang Ten. His work honors the values of Mexican graphic style art and aims to give it international projection.
2 El Diablito / Marco Vinicio / @kultnation
Co-founder and director of Estudio Medellín. For the last 10 years of his professional career, he has worked for the movie and T.V. industry, designed and animated movie opening titles, redesigning T.V. channels and developed independent short films for clients in Mexico and abroad. He was one of the conceptual designers for the titles of The Girl with the Dragon Tattoo. His work has been exhibited and published in the Barcelona and Mexico editions of the OFFF Festival.
3 La Dama / Pamela Carrington / @pamcarrington.art
Pam Carrington was born in Guadalajara in 1986 and has not stopped drawing ever since she can remember. Today she lives off drawing (or tries to) and is happy making all kinds of illustrations. Though her favorite technique is ink and watercolors, Pam is always open to new formats, techniques, and possibilities, including her work as a textile toymaker. She has illustrated for multiple clients such as The LEGO Foundation, the Mexican Senate and CONACULTA, and several books.
4 El Catrín / Mauricio Torres Rivera / @mautoriart
Born on September 25th. Illustrator, editorial, and graphic designer by trade. He has collaborated with multiple public and private institutions in illustration projects, books, and publicity. He has been selected for the FILIJ illustrator's Catalogue (2014, 2015, 2017, and 2018) and the 8th Iberoamerica Ilustra Catalogue. He lives with 5 dogs and 2 cats that consume a lot of his energy and goodwill. He invests his remaining energy to run in the fields, and whatever is left, to work.
6 La Sirena / Ana Echeverría Barojas /
Mexican and self-thought creator. Growing up among cameras and photographs, papers, color pencils, and brushes and paints, she developed her ability to draw and create from youth. During the 10+ years that she has worked to build her art toy brand "Lxs Gordis" she has been able to work and experiment with multiple materials. In her workshop, she has found a space where she is happy and can enjoy the craftsmanship of every one of her creations, and with each one, she hopes to astonish and bring happiness to people.
7 El Pueblo Mágico / Andres Zavala / @zerozandrek
Graphic designer and illustrator, passionate about children's illustration; besides his illustration projects, Zero Zandrek has participated in national and international art toy exhibits and collaborated with marketing agencies to create work for brands as Telmex, Jumex, Carlos V, Nestle, Walmart, and eBay among others. He currently works as a sports illustrator with projects for the NFL, Tecate, and Juanfutbol.
8 La Botella /Alan Mendoza Lozano / @C4N
CAN is a graphic designer, and his work has been showcased in public projects of cultural diffusion. He considers himself a multifaceted creative and a lover of engraving. His inspiration is always drawn from Mexican popular art and culture found mainly in myths, legends, urban slang of Mexico City, crafts, textiles, and masks.
9 El Arbol / Aleck (Fernando Pérez) / @latintadealeck
Fernando Pérez (ALECK) is a Mexican freelancer illustrator with 5 years of professional experience. His work is focused on children's illustration, fantasy stories, concept art, and art toy customization. He has participated in multiple exhibits as B:oot's Show your Power, Alter Ego, Gama and B:oost, the XXVIII international poster biennial of Veracruz, Warner's Long live the bat, and Make a Wish, to mention a few. He currently works as an author and illustrator for different international projects.
11 El Zócalo / Jaque Díaz de León R. / @jaquejours
Jaque Jours holds a bachelor's in Interior Architecture from CENTRO. She currently works as a freelance illustrator while obtaining her masters in Literary Creation and Appreciation from Casa Lamm. Her experience as an illustrator has taken her to develop independent projects as: "Great Women" and "Tiny Windows", which was exhibited at the show "Merkdearte - Artistas con-sentido y causa".
12 La Valiente / Teresa Magaña / @teresamagart
Teresa Magaña is a multifaceted Chicago creative. Self-taught and schooled through life experiences, Teresa has established herself as a mixed media artist, gallery owner, curator, and teaching artist. Her work is rooted and heavily influenced by her Mexican and Chicana culture. Supporting and developing emerging local and international artwork as a curator, ties into the passion first tapped into as a developing musician, writer and poet herself.
15 El Mercado / Brenda Ruiz / @labreens
Mexican, born in the 90's. A graphic designer by trade specialized in digital and traditional illustration. A spicy food, cartoons, music, and dogs lover. She has worked for corporations and marketing agencies and currently has her own design and illustration studio. She invests most of her time painting, drawing, and designing, always trying to experiment with new techniques and styles and looking for inspiration sources: meeting new people, cultures, places, and music.
16 La Bandera / Verónica Rodríguez / @pisi_pop
Pisi Pop is an artist, illustrator, and entrepreneur based in Coacalco, State of Mexico, and holds a bachelor's in industrial design. Her professional experience includes art and mural painting and the intervention of multiple spaces for different projects. As an artist and illustrator, her graphic style is influenced by pop art and her perception of the universe. She transmits emotions, passions, and feelings of the human condition and her reflections on current events.
17 El Metro / Jhon Leon / @jhon_leon_art
Jhon Leon is an illustrator and designer born in Mexico City. His work is inspired by art toys and character design, and he is interested in monsters, zombies, fantastic creatures, and extraterrestrial beings. He recently participated in the Barcelona Toys Expo along with other international artists.
20 La Muñeca / Michelet Muñoz / @peachels
Peachels: My nickname, my game, my brand. I am Michelet M.M. "Peachels", Mexican, graphic designer, illustrator, and maker. Exploring personal interests outside of my professional career, such as sculpture, painting, photography, and filmmaking, I always used the nickname my friends gave me: Peachels.
Peachels began as a game, and now is a life project that is consolidated daily, and that taught me to believe in myself and put my heart on everything I do to enhance the bit of the world I am responsible for.
21 Los Alebrijes / Mr.Mitote / @mr_mitote
Mr. Mitote is a graphic designer by trade and a sculptor, artist and illustrator by calling. Self-taught character modeler, he has become one of the most acclaimed toy artists worldwide. His work has taken him to represent Mexico, his native country, on several individual and collective exhibits around the world, and his interest and curiosity for the arts have allowed him to experiment with different materials and techniques customizing designer toys and collaborations with brands like Swatch and Kidrobot.
23 La Luna / Audrey Huertas / @audreyhuertas
Graphic designer, businesswoman, art toy lover and avid traveler.
My style gears towards the sweetest: Kawaii, and so my heart and blood are pink. Creator of Toy hecho en Mexico, a world where art, design, and amazement converge in all of my platforms. To each one, I infuse with life through a creation story so you can identify and fall in love with them. My first pieces are Hotchis, inspired in my dog, and Tochin, "rabbits in the moon" inspired in the Mexica legend of the rabbit in the Moon.
24 El Cotorro / Brenda Guzmán / @bearhands_bg
Brenda Guzmán a.k.a. BEARHANDS in the art toy world, is an artist from Puebla that began creating art toys in 2014. She currently has 3 platforms under her belt: Molar Bear, Cubby, and Cubby Evolution, and has customized multiple toys using different techniques and materials. The main characteristic of her work is the use of textures. She loves to add tons of detail to her customs, as they add life to a character and reveal a bit of their story to us.
25 La Catrina / Melissa Ballesteros / @melivillosa
Melissa Ballesteros Prada from Guadalajara, Jalisco, México. She is a storyboard artist with more than 10 years in the animation industry that loves pin up, animation, candies, and bunnies, which she combines on her work as an independent illustrator.
26 El Panteón / Daniela Martín del Campo / @dan_martin_del_campo
Born on November 13, 1990, in Mexico City. She studied graphic design and specialized in illustration. She has illustrated children's books for Pearson, AM Editores, and Mirlo Editorial, and has also collaborated with the magazine Nexos, in both digital and printed versions. She has also incurred in the fashion world with the Mexican brand Pineda Covalin.
She currently works for the art team at Cocolab and independently. In her work, she seeks to reflect her passion for her countries' folklore.
27 La Piñata / Mike Wynter / @mike_wynter
He is an industrial designer from Puebla, who specializes in toy and children's product design by the IED, Madrid. He has participated in rehab projects elaborating teaching material and board games.
In Puebla, he currently has his own studio where he does toy, product, and character design, customizes, personalizes, and produces art toys. He also gives clinics where he shares design techniques and processes. He has exhibited his work at events like Minino Fest, Me Lleva la Huesuda. Five Points Festival in N.Y. and Toy Con UK in London, among others.
28 El Chile / Luis Sánchez / @el_de_los_memes_tristes
From Tultitlan, Mexico. He began doing street art (propaganda and stickers) when he was 16. Later on, he began to draw graffiti and then combined both disciplines. Inspired by 60's cartoons and nature, he creates characters in a fantastic world. He has participated in collective exhibits and collaborated for years with the art gallery and collective Bodet. He has also developed children's posters for a radio station in Chicago and illustrated La Prensa newspaper's "calaveritas" and has won Ilegal Squad's national illustration contest.
29 El Corazón / Alejandro Marrón (Lükka) / @by_lukka
My love for art began when, as a kid, I held a comic for the first time. I fell in love with the shapes, colors, movement, passion, and imagination of the characters and their stories... which is why I always have paper and pencil close at hand.
I am self-taught, always looking for something new, different, unique, and disruptive. My style varies: from the subject to the abstraction and the technique, based on constant influences from surrealism, oriental, nouveau, and urban art and any type of human sensitivity that holds some character. My art explores female beauty, construction, and deconstruction, nature, cosmos, and consciousness.
31 El Ajolote / Ray Fredericks / @:r_dub_f
Long time presence in the Commercial Art field in Chicago since 1985. Commercial Illustrator turned Toy Designer turned Creative Director. Loves to carve and paint pumpkins due to their transient nature.
As a fine artist, loves the building up process and working back and forth to create a rich patina. Likes a looser approach after years of tight, realistic airbrushing in the commercial field and go by emotions, rather than analytical…
32 La Araña / Sofía Mtz / @deer_ink
Interactive designer and illustrator, born in Mexico City. I have always felt the need to create and have continued developing this passion, turning it into a profession and an integral part of my life. I love to stroll among emotions to connect, reconnect, or disconnect with the world through them. My main inspiration and style are creatures with kawaii, dark, and fantasy tints that dwell in recurrent and fantastic landscapes.
34 La Lucha Libre / El Hooligan / @el_hooligan
Industrial designer. I have always been attracted to sculpture and painting. When I discovered the world of art toy, I immediately felt identified with this art form's pop culture aspects. It became even more personal when I started customizing toys.
With 10 years of customizing pieces for different brands, I have done more than 100 pieces that have found a home worldwide. I have participated in custom series for Kidrobot's Dunnies among great Mexican artists to promote the local art toy scene, with extraordinary reception from collectors. I am also designing and producing new art toys that will bring to life my own ideas.
35 El Peyote / Sandra Medina / @sands_ml
Illustrator and animator. Born and raised in Mexico City. Her work focus on the creation of masks, characters, and spaces around the tribal concept. Her curiosity to find out about her ancestors and her ability to create things have characterized her work.
Sandra is the co-founder of the animation, illustration, and design studio Casiopea, where she has worked in multiple areas of audiovisual production, mainly art direction for stop motion animation, digital art, and production since 2013.
36 La Estrella / Mariamarilla /@mariamarilla.pez
Mariamarilla is a designer from the metropolitan area of Mexico City whose primary focus is calligraphy and children's illustrations. In her incipient professional career, she has worked on editorial design and illustration of books and developed graphic proposals for the music industry. Fan of photography and fantasy literature, her work references nature, the sea, cosmogony myths, and classic Mexican culture elements. You can currently find her generating content for the digital magazine Vagabundos MX and developing illustrations for emerging music bands.
40 La Calavera / After Five Studio
After Five is a design studio that generates vinyl platforms and artistic projects. Our primary focus is to bring ideas to life and connect with talented artists and professionals worldwide.
We are product and design consultants that work hand in hand with brands to express their unique personality.
41 El Mundo / Adan Days / @atrapaluz_
Adan Days is a Mexican illustrator, animator, and storyteller. He has directed two animated short films that have been selected for more than 10 national and international animation festivals throughout his short career.
He has published a comic and has more than ten personal artistic projects. He has developed storyboards and commercial illustrations for companies like Google, Ford, Cerverceria Modelo, Juanfutbol, and NFL Mexico, etcetera.
He currently directs his creative brand, "Atrapaluz."
44 El Colibrí / Rychy Mala Cara / @rychymalacara
Urban artist focused on surrealism and Mexican identity. He showcases in his murals elements of nature and magical creatures of mystic and folklore in his murals. He works with different materials, tools, and styles: from the most delicate brush strokes to the game of light and shadow of spray paint. His work transports us to an alternative universe with characters that rise from a dream. He has participated in exhibits as
“CUSTOMPING” (art toy), “EL ALMACÉN”, and created pieces for the collective “DINERO DE PAPEL” whose goal is to generate alternative economies through art.
47 El Sol / Jimena González / @jimenapeluche
Chilanga to her core. She works as an art director developing digital projects, apps, toys, and products for global clients. Outside her 9 to 5 job, she does freelance work designing packaging, assigning colors, and creating decos for different collectible toy lines. At night, she develops her line of textile dolls. She is a fan of plush and anything kawaii related.
49 El Chapulín / Payton Oakes / @oakesdesign
Hi, my name is Payton Oakes, and I'm a designer and creator. I love typography, illustrating, realistic fake plants, and the color yellow! My work varies from illustration to lettering to mixed media and beyond! I can't seem to check off just one box, but I enjoy expressing emotions, feelings, and storytelling in my work, whatever form that may take.
51 La Música / Gaby Esquinca / @gaby.esquinca
Gaby was born in Mexico City in 1988. As a kid, she showed interest in drawing, painting, and art in general. She has a Masters in Illustration and is part of "The meaning of life", a collective of Mexican illustrators with whom she has exhibited in Barcelona, Spain, as well as in Mexico City, painting to contribute to good causes.
She currently works as an online art, branding, animation, and illustration consultant for clients worldwide. She is a college teacher of animation and audiovisual production and is establishing her own publishing house.
52 El Cempasúchil / Alan Toloache / @alantoloache
He is a graphic communication designer, his detailed-oriented watercolor and stylograph work is influenced by artists such as Albrecht Dürer, Gustav Doré, Sandro Botticelli, and Saturnino Herrán.
Most of his illustrations reflect the principle of capturing nature's intrinsic beauty and the juncture applied to the arts and sciences. In his free time, you can find him drawing, playing video games, drinking coffee, and tending his garden.
53 El Guerrero / @eddkha
Hi, I'm Eddkha! I am 29 years old and was born in Mexico City and currently live in Mexico State. Two years ago, I began my career as a self-taught illustrator and art toy customizer. I am influenced by my cultural roots, manga, cartoons, films, and music. I am a fanatic of adding tons of colors to things. I have had the opportunity to exhibit twice at MUMEDI (Mexico City), at streamsart gallery (Beijing) and have collaborated with the Palermo College (Argentina).